The Future of Mystery Shopping: Trends and Innovations to Watch
Mystery shopping, or secret shopping, has been an essential tool for retail and hospitality businesses for decades. It is a way to measure customer service, employee performance, and overall business operations. In recent years, advancements in technology have brought about new trends and innovations in mystery shopping, which are changing the way mystery shop agency conduct this type of research. Let's take a look at some of the key trends and innovations that are shaping the future of mystery shopping. Future of Mystery Shopping - Trends for 2023 According to a report by MarketsandMarkets, the global market for mystery shopping is expected to grow from $7.5 billion in 2020 to $9.4 billion by 2025, driven by the increasing adoption of digital technologies. Here are some of the trends that you will see in the upcoming months Technology-Driven Mystery Shopping One of the most significant trends in mystery shopping is the integration of technology. Today a mystery shop agency uses ...